Channel Yenisei (named after the Yenisei River in Krasnoyarsk) is a standard, generally available regional TV channel of the Krasnoyarsk Krai. Channel number is 21. The audience - 2.8 million people, coverage - 578 settlements. The Yenisei TV system was founded in 1992 with the goal of making the krai districts a single information space. Today this state channel is self-programmed, providing the Krasnoyarsk Krai with informational, analytical and political programs. The channel also produces its own daily programs, such as “News”, “District News”, “Morning on the Yenisei”, “Summary”, etc. The channel works according to the principle of self-programming: Yenisei’s own broadcast is 24/7. In addition to information and educating programs, it shows films, documentaries and series of predominantly Russian production. The main competitive advantage of the state media is exclusive live broadcasts of sports events and matches. The main goal of broadcasting is the creation of high-quality television content that meets the needs of the regional viewers and allows covering the growing (against the total “informatization”) deficit of socially important information necessary for the regional audience.